Acquires Major Company ERP Developer, Advantage Program

FT. Value, Texas, Jan. 19, 2021 /PRNewswire/ — These days,, a top programmatic platform for CTV, addressable and cellular promotion, introduced that it has obtained The Advantage Software Business, LLC. The acquisition creates a groundbreaking combination of greatest-in-class functions and expert services offered to the marketing industry with improved workflow throughout all media types, from scheduling and buying, monitoring, accounting and reconciliation. The merged company will provide more than 1,000 advertising agencies and media acquiring businesses with practically 400 employees.

The acquisition of Benefit accelerates’s eyesight of offering integrated omni-channel workflow that will help advertising and marketing businesses and other media getting businesses carry out each more efficiently and successfully. As a primary omni-channel demand side platform, has prolonged served businesses purchase programmatic media in the most successful way. Similarly, Advantage has a 40-calendar year background of serving to businesses and manufacturers enhance functions with their robust and feature-rich venture management, media administration and accounting software suite.

The integration of the companies’ options will reduce numerous pain factors and raise performance and profitability for their joint purchasers by:

  • Centralizing job management, resourceful proofing and useful resource administration processes.
  • Consolidating and simplifying the media setting up, acquiring and reconciliation processes when guaranteeing accuracy and auditability.
  • Automating media buying across both electronic and regular media types.
  • Streamlining all essential operational procedures with strong accounting attributes intended specifically for organizations and media obtaining corporations.
  • Furnishing critical management info, media supply and general performance, multi-channel visibility and other functioning metrics in actual-time.
  • Eliminating multiple facts entry details, siloed details and pricey faults.

“We are very fired up to welcome the Gain workforce to Jointly we will continue on to concentrate on making our buyers additional thriving by offering built-in omni-channel workflow across each classic and electronic media, as perfectly as continuing the progress of Advantage’s suite of agency administration software program,” stated Frost Prioleau, CEO of “We welcome the full Edge workforce to and glance ahead to operating with each other with this gifted group.”

“This acquisition demonstrates our joint motivation to aiding organizations with centralized options for managing all media types, and especially highlights our focus on furnishing modern equipment for running broadcast and digital media,” claimed Ellen Coulter, President of The Edge Program Firm. “It also furthers our initiatives to give a strong, all-in-a person alternative for whole company management, in all regions of operations, with a focus on the upcoming.”

To study a lot more about what this acquisition can do for your company or media buying firm, remember to e mail

For extra info about’s system and abilities, be sure to go to

For additional info about Gain Software package and capabilities, you should go to

About is the chief in programmatic advertising and marketing created for the precision and scale of CTV, addressable, and cell promoting. is effective with the world’s largest consumers of promoting, which includes multi-site manufacturers, businesses, community media teams, networks, and investing desks. With over 130,000 active each day strategies operate by far more than 30,000 energetic advertisers,’s consumers are equipped to provide overall performance on high volumes of campaigns and give deep insights into their dynamic audiences, bringing them just one stage nearer to really personalized, one-to-just one marketing and advertising.

About The Benefit Program Company, LLC
Gain is the foremost company of organization-stage software program precisely built for promoting agencies and marketing companies. Advantage automates all features of accounting, billing, venture management, electronic asset management, creative proofing, and media management with the unique needs of companies and their shoppers in mind. Robust and customizable modules are absolutely built-in to streamline procedures, ensure precision, and supply great administration reporting. Gain Computer software is headquartered in Mooresville, North Carolina.

Media Get in touch with:
Katie McGovern
Change Communications for

Check out initial written content to obtain multimedia: program-301209780.html


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