Reports and Insights | Global Online Consumers and Multi-Screen Media: Today and Tomorrow

Josephine J. Romero


Improvements in engineering, a multitude of connected equipment, and evolutions in the media distribution landscape have presented more techniques than at any time to consume media across different screens, whether at household, at do the job, or on-the-go.

To have an understanding of how individuals about the world are responding to this fragmented media surroundings, Nielsen surveyed on the web shoppers throughout the world on their multi-monitor media use, machine possession and order intentions, World-wide-web obtain details, and how they see cellular technology’s function in the future.

Nielsen’s World wide Survey of Multi-Display Media Use of much more than 28,000 Web respondents in 56 countries implies that watching online video written content on personal computers has grow to be just as popular as observing video clip information on tv amid on the internet individuals, with in excess of 80 per cent reporting viewing online video articles at house on a computer system (84%) or on Television (83%) at least at the time a thirty day period. By distinction, in 2010, additional online people reported viewing online video content material on Television set (90%) than on a computer system (86%) in a month-extensive interval.

While the in-dwelling Television and pc are nevertheless the most preferred gadgets to watch movie material, utilization and growth in on line and cellular technologies is making a sustained affect. A few-quarters (74%) of world respondents report viewing video by means of the Internet (on any gadget), up 4 details considering that 2010, and more than 50 percent of worldwide on the web buyers (56%) say they observe online video on a cellular phone at minimum when a month and 28 per cent at the very least after a working day.

Online video clip usage is probably to go on its rise, as shoppers are more and more connecting to the World-wide-web at high speeds. Far more than 50 % (57%) of on the internet respondents about the planet show they very own a computer system with higher-pace on the web access—an enhance of four details due to the fact 2010, and an added 16 percent say they prepare to obtain just one inside of the subsequent calendar year.

When tablets are an emerging group with decrease stages of penetration than smartphones, world shoppers are exhibiting increased interest all-around these units. According to the survey results, 12 p.c of on-line respondents throughout the world very own a tablet today—up around 70 percent from the seven percent who claimed possession in 2010.
This report is centered generally on a series of media utilization inquiries provided in Nielsen’s Global Study, in August/September 2011. The study polled more than 28,000 shoppers with standard on line/Online entry from 56 nations around the world throughout Asia-Pacific, Europe, Latin The usa, the Center East, Africa, and North The us. While on-line study methodology permits for remarkable scale and world achieve, it is limited in that it delivers a perspective only on the behavior of current World wide web people, not full populations. Success might thus, among other alternatives, over-report on-line usage via personal computers, less than-report conventional television use, and/or underneath-report cellular media utilization. Additionally, responses are only indicative of respondents’ beliefs about their very own media usage, fairly than true metered details.


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