Besides building an efficient website and having reliable domain hosting, many other important aspects need to be covered to keep your online business up and running for the years to come. One such important website management aspect is domain name management.
Essentially, a domain name is a business asset that helps in representing your business on the internet. Therefore, it needs to be taken proper care of. This is where domain name management becomes necessary.
If you are in the early stages of building your website, this domain name management guide will help you understand all the aspects of managing your domain name(s), including finding, registering and keeping it updated for as long as you want.
Let’s get started!
What is Domain Name Management?
Domain name management or domain management is a process of keeping your personal or business domain (or domains) secure, stable, and up-to-date to support your websites. It is a vital process to keep your website live and accessible to users and search engines.
Generally, securing a domain name involves a couple of steps. The name must be registered by an individual domain name registrar NZ or a domain company as soon as it is picked. Once registered, the domain name is assigned to the nameservers that direct the domain to a website.
But finding and registering a cheap domain name is neither easy nor enough; there is more to the story.
Oftentimes, finding the right domain name becomes a challenge. If your line of business is popular, the relevant domain name availability is rare. You have to be creative in naming your domain.
Also, you need to pay an annual charge to renew your domain; if you forget, your domain name will be assigned to anyone who wants it. This is where domain name management allows you to keep your domain names running and save them from being used by your competitors.
Domain Name Management Best Practices
Individual website owners and small businesses might do well with a single domain name. But as your business grows, you must acquire multiple domains for various business verticals. In fact, expert registrars recommend registering all the possible domain names that can be used by your business in order to save them from your rivals.
So, when you have multiple domains, you need to perform important tasks such as renewing the domain, identifying the hosting and name server providers, modifying the domain names if required, transferring the domain names to another registrar, and so on.
To make this process easier, below are the best practices you can follow at the time you register domain(s) for your business:
- Consolidate Your Domain Names:
Keep all your domains in one place. This way you can secure them with the same registrar. Further, it will significantly help you keep up with domain renewals and essential maintenance.
- Select Auto Renewals:
Renewing the domain names is very critical to the success of your business and the best way to handle this is to set up an auto-renewal option every time you buy a domain name. You can do this for all the domains you have.
Domain name management is vital for every individual or business on the internet. A lack of understanding of domain management best practices can lead to serious impacts on the performance and reputation of the business.